The “Adiviná quién armó la fiesta” (Guess who’s throwing a party?) was a project developed for the Dos Pinos milk cooperative, the largest producer of dairy products in Costa Rica and the Central American region.
The request is presented as an interactive website, in which users could play a game to guess the correct word and win prices.
The project debuted during the month of December 2023.
The Dos Pinos milk cooperative required a web experience that was interactive and allowed the company to promote a new line of products, while getting information about its users.
Offer a responsive, dynamic and user-friendly web experience. The solution should invite the user to play a game where the objective is to guess the correct word. Additionally, the web product captures user data and keeps track of successes and failures in the game.
Lead UX Designer
Responsibilities in the project:
User research
Wireframing
User experience design
Interaction design
Visual design
Analysis of apps and media with gameplay functionalities that could fit the project.
Alexandra is a 42-year-old working professional and a mother of two children.
She enjoys spending quality time with her family and watching television together.
She often participates in contests and enjoys the excitement of winning prizes for her family.
José is a young adult who is passionate about competing in activities and games.
They thrive on the thrill of competition and are motivated by the possibility of winning.
A user flow diagram was made to better comprehend the user’s needs and journey
The design process began with a series of paper wireframes to outline the core functionalities and basic layout. Once these foundational elements were established, the team transitioned to creating low-fidelity wireframes to further develop and refine the design.
A low-fidelity prototype was then designed to show the basic functionalities of the design to the client and to analyze its usability.
Based on a key visual provided by the client, the foundation for the project’s visual design was developed. This initial design was presented to stakeholders and underwent testing. Following a series of review sessions, it was decided to adjust the overall look and feel to better align with the client’s upcoming campaign, while preserving the core functionalities and user experience.
Here are presented some of the changes that the prototype went through to showcase the design process.
Landing page
Wireframe: provides clear, concise instructions for easy navigation.
Version 1: Buttons are designed to be accessible, with a touch-friendly size and readable font.
Version 2: Updated button appearance to enhance visual hierarchy and usability.
Game dashboard
Wireframe: The game dashboard displays the daily selection of available letters.
Version 1: Button design evokes the look of board game pieces for a playful touch.
Version 2: Revamped the app’s overall look and feel to align with the client’s promotional campaign.
Gameplay
Wireframe: Daily gameplay gradually reveals and completes the correct phrase.
Version 1: A visual cue indicates the remaining number of attempts for the player.
Version 2: Redesigned the game board to accommodate the client’s updated phrase for players to guess.
Thank you page
Wireframe: Users receive a confirmation message upon guessing the correct phrase.
Version 1: The visual design changes upon game completion to reflect the style of the new product launch.
Version 2: Refined the congratulations screen to include the promoted brand, reinforcing the campaign’s focus.
Based on feedback and changes on the part of the client, the look and feel of the design was changed to better represent the promotional objectives of the project on a visual level.
Through this project the client met its strategic objectives, as it had the ability to promote its new line of Christmas products to a wide range of participants.
Additionally, there was a highly positive response from consumers, strengthening loyalty with the brand.
This project was an excellent opportunity to strengthen my UX design skills, since due to its requirements it allowed me to play the role of UX researcher, visual, interface and user experience designer from start to finish.
Take feedback from users to improve the app.
Expand accessibility features to allow more users to participate in future iterations of the game
Offer more gaming options to keep the site attractive for future product launches.